# Initial Expenses The company Cripteracia Ltd. seeks to have the company's expenses reduced as much as possible to have more income distributed to important rubrics such as Investments, Reserves, I\&D, and more so we can achieve our goals faster. The company's major expenses are from employees. The company paid service also provides a monthly document that demonstrates the company estimative for income less expenses, interest, and taxes. Furthermore, it estimates how the results are distributed to achieve the company goals. The company also avoids unnecessary debts. That is why the company doesn't have any debt except for necessary short-term borrowings from Gustavo Araújo. The project was almost fully financed by the company equity. ## Advertising There is also a significant expense in advertising to allow reach a greater audience. The company has a graphic designer and a marketing manager that work together to optimize the company budget with efficient Facebook, Google, and Instagram ads. #### Some examples of the company ads are (mostly are Portuguese): ![](/files/xbXGB2dr1infITUmGE1J) ![](/files/wvuxkU6ZnFAIWaAN3cA1) ![](/files/N1mYioT3g7CdjRJA36x9) ![](/files/JCustO57U9eLggQWtZu9) ![](/files/JP17l2dnmZKSl0AH5tfk) ![](/files/LwIlQLFGc6LUAXRchWzc) ![](/files/ygwT050oq3ZSbTQx8fD3) ![](/files/8EzFf78pKb2QAjT67B82) ![](/files/fvMY7vt3RYR44AlEYjjY) ![](/files/X1bPqpAJBU1lgf5LukV6) ![](/files/iteWYTwckPwrfBPk9kDM) ![](/files/STWu152SyG0BfkESNLSH) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://workolic.gitbook.io/lucrar-project/old.lucrar.pt-2022/initial-expenses.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.